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3 things businesses have to adapt in the post COVID19 World
One of the biggest lessons COVID-19 has taught us is that life is unpredictable. As recent as 3 months back, none of us expected to be in the middle of a global pandemic, let alone the changes in...
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Stop tracking the numbers – Success Metrics cannot always be quantified
How many customers will I get after running this branding campaign? How many followers will increase in a month if I start posting daily? How many people will see my ad if I spend this amount on...
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Make your ‘Local’ business worthy of ‘Vocal’ shoutouts
Last address by the PM gave India a new slogan – “Vocal for Local”, a narrative to give our local brands a boost and to encourage entrepreneurs at all stages to work towards making India self-reliant....
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4 Reasons Why Video Marketing Deserves Your Attention
There are countless ways to market a brand and each way has a crucial role to play in the larger scheme of things. Each marketing medium has its own unique qualities, that invariably lead to the...
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